I learned a lot from the reading from last night. It talked about using logos that had ethos attached to them because it as an easy was for you to personally boost your own ethos and credibility. Examples used in the book of logos that are well respected are the U.S. presidency seal, and also the mcdonalds "M" Logo. The chap also talked about how using font can support your argument. Different fonts have come to stand for different meanings over time. As odd as this might sound, I believe it is very true. some font seems so "girly" and fun that it is hard to take seriously, however, such font might be perfect for a different project, just not ours.
Using what i learned in this chap seems like a very important thing to do. I can use the BSC logo and also TCU logo or even the TCU football teach logo. Each of these logos are well respected and would increase my groups ethos. Also the font we will use for our t-shirts. letter to the president, and also add will have to be thought about in order to best support our argument.
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