Nordstroms

For my public space analysis I chose to write about Nordstroms.  While I spent some time there I noticed how there were many ethical, emotional, and logical appeals all over the store!  Listed below are the main appeals I noticed during my first trip to Nordstroms. Nordsrtoms has a lot of emotional appeal.  It makes consumers strive to want to fit into the popular culture Nordstroms is trying to show is “in” and fashionable.  I feel that this can make the consumers feel like they might not be good enough and stress them out.  I see this in the store because the prices are high and many people may walk in thinking they will never be able to afford the “Nordstorms’ lifestyle". Nordstroms is a very logical store.  I'm sure they have done a ton of research about their consumers and what they are looking for and interested in.  They have a logical set-up on the floor that flows for what certain consumers are looking for.  They have clothing sections for women separate from men and children.  They have all their purses and jewelry in one area, close to, but still separate from the make-up section. Regarding ethical appeal I feel that Nordstroms is seen as a high-class, well-regarded store with many positive features.  From my personal experience, they always have many knowledgeable employes who are willing to help you find whatever it may be you are looking for.